Why should anyone care what I write?

That’s the first thing that came to mind when I first started writing out in the open.

Why would anyone care about what I have to write?

They either know me in person already or they’re a complete stranger online who probably doesn’t care.

Because the thing is, in real life, I am actually pretty verbose by nature. People who work with me or are friends with me (and unfortunately, my family knows this all too well) experience the full wanton nature of my opinions, thoughts, and stories.

But online it’s a totally different story… it’s nerve-wracking at first when you first start putting yourself out there online, because #1, you have no idea who on the other side of the abyss is staring back at you and reading your thoughts. And #2, you feel like there’s nobody on the flip side who would even care if they do read your thoughts — so it may feel like a waste of time.

I’m here to tell you that it’s not.

Here’s a few reasons why.

1. People cannot read your mind.
2. Luck is part opportunity, writing is a key part of that.
3. Your inner circle becomes a massive giant sphere.

But first, a funny story.

You know how I said that it may feel like you’re writing to the abyss and nobody cares?

Well, I have an example that irrefutably goes against that — what someone wrote went to an old flame.

I ghostwrote a bit previously for a C-suite exec (who shall not be named, duh, see: GHOST-writing) who came up to me excitedly one day. They had gotten huge numbers in their Linkedin metrics, over 300% gains in their likes, comments, and impressions. But the biggest surprise was seeing an old flame (an ex they dated) message them out of the blue and say something along the lines of, “I see you’re doing so well now, let’s catch up sometime”.

So, #1, didn’t go into the abyss and #2 definitely someone cared about what they wrote.

So let’s get into it.

1People cannot read your mind.

This sounds straightforward and obvious but if you do not write, you almost do not exist. Nobody knows what things you care about, what issues motivate you, what kind of work you do — and simply what do you want out of life. Because all of those things are important to the next point.

2Luck is part opportunity, writing is a key part of that.

I have gotten more opportunity and gotten to meet and do some insanely cool and once-in-a-lifetime things simply because I wrote my thoughts on Linkedin. I told people what I care about (patients and people) and ensure they know where I come from and what I’ve done to get here. That’s how I got to where I am today.

3Your inner circle becomes a massive giant sphere.

The world’s digital. You can meet someone across the world and fly there the next day. Writing expands your thoughts to others and introduces the world to who you are and what you can do for them or simply as an interesting person to meet and speak with. You’re quite literally missing out by not sharing your thoughts.

Alright, to maintain the “microblog” aspect, I’ll need to stop here — but wanted to share a fun creation of mine (from my ghostwriting days) which was, “100 ideas” and it’s a collection of general yet poignant prompts that are aimed to garner a response from someone. I used it in interviewing folks and capturing that as posts and you’re welcome to have at it now and go off and write (or microblog even).

Check it out here and let me know what you think!